Ways to work with Deegan
The ways
to work.
Each engagement is issued as a document, not a deck. A limited number are accepted each year, personally.
Strategic Engagements
For larger brand and organizational questions.
- The Strategic Focus$15,000
- Brand + Creative StrategyFrom $25,000
- Enterprise Brand IntelligenceFrom $50,000
Creative Commissions
An independent strategic perspective applied to one important piece of creative work, before it reaches the audience.
- Editorial + Creative StrategyFrom $1,500
For one broader brand strategic priority
The Strategic
Focus
A single, contained strategic question examined properly — a positioning question, an audience question, a creative direction question — resolved with the same rigor as a larger engagement.
Investment
$15,000
One broader brand strategic priority. When the question spans the interconnected brand ecosystem, Brand + Creative Strategy is the appropriate engagement.
For Established Brands
Brand + Creative
Strategy
A focused strategic engagement for established brands facing a defined challenge, opportunity or next chapter.
Deegan brings an independent perspective to the brand, identifies what is connecting, what is competing and what may be missing, then develops the Brand + Creative Strategy that gives leadership and execution teams a shared direction.
Investment
From $25,000
The interconnected brand ecosystem. Scope is set by business size, complexity and the opportunities uncovered during the strategic review.
Best for
This engagement is designed for organizations navigating:
- Brand evolution or repositioning
- A new stage of growth
- Campaign or creative direction
- Social and content strategy
- Audience or customer opportunities
- Brands experiencing strategic fragmentation
- Leadership teams seeking an independent outside perspective
- Organizations preparing to invest significantly in execution
Your strategic deliverable
Every engagement is customized to the objective. Recommendations may address:
- Brand Positioning
- Creative Direction
- Campaign Strategy
- Content Strategy
- Social Media Strategy
- Customer Experience
- Audience Strategy
- Brand Architecture
- Strategic Priorities
- Executive Recommendations
- Measurement Framework
- Implementation Priorities
What this is not
Deegan develops strategy.
Your team brings it to life.
- This engagement is not daily social media management.
- This engagement is not content creation.
- This engagement is not graphic design.
- This engagement is not photography.
- This engagement is not videography.
- This engagement is not community management.
- This engagement is not campaign execution.
Instead, Deegan develops the strategic direction that allows your existing specialists to perform at their highest level.
How the engagement works
- 01
Discovery
We learn your business.
- 02
Strategic Review
We examine the entire ecosystem.
- 03
Strategy Development
Patterns become priorities.
- 04
Executive Presentation
You receive your strategic blueprint.
- 05
Implementation
Your internal team executes from one shared strategic direction.
Every engagement is personally led by Danielle Fischer.
When the brand gets bigger,
the strategy has to see further.
More platforms. More campaigns. More teams. More partners. More customer touchpoints. More data. More opportunity.
Enterprise strategy requires seeing how all of it connects.
For Enterprise + Complex Brands
Enterprise
Brand Intelligence
A comprehensive independent strategic engagement for established and enterprise brands operating across multiple platforms, campaigns, teams, partners and customer touchpoints.
Deegan examines the larger brand ecosystem — not simply one campaign, channel or department — to develop the strategic direction connecting how the brand shows up in the marketplace.
Investment
Enterprise engagements begin at
$50,000
Scope is determined by the size of the brand ecosystem, number of markets, platforms, teams and strategic objectives.
The enterprise problem
Your brand doesn’t exist in one department.
It exists everywhere your customer encounters it.
Across the website.
Across social platforms.
Across campaigns.
Across content.
Across retail and digital experiences.
Across partnerships.
Across communications.
Across customer experience.
Across every team responsible for bringing the brand to market.
As organizations grow, strategy can become distributed across the same people responsible for execution.
Deegan separates the two.
We take responsibility for seeing across the brand ecosystem and developing the strategic direction.
Your specialists stay focused on their craft.
Let specialists
be specialists.
- Creative teamscreate.
- Designersdesign.
- Writerswrite.
- Photographersshoot.
- Videographersproduce.
- Social teamspublish.
- Marketing teamsactivate.
- Agenciesexecute.
- Analytics teamsmeasure.
- Leadershipleads.
Deegan
strategizes.
One strategic direction gives every specialist a clearer objective, every department a shared mission and leadership a more coherent way to measure progress.
Why enterprise brands use Deegan
Strategy without adding another layer to the organization.
Enterprise brands already invest significantly in talent.
Deegan offers another model:
Bring in senior independent strategic thinking when the business needs it, build the strategic foundation, then allow internal specialists and agency partners to execute from that direction.
This can reduce duplicated strategic effort, limit costly trial and error, improve cross-functional alignment and allow specialized talent to spend more time doing the work they were hired to do.
No additional permanent department.
No strategy fragmented across multiple execution teams.
No expectation that one employee should simultaneously be strategist, creative director, content creator, social expert, analyst and producer.
One independent strategic engagement.
One shared direction.
Then the specialists execute.
What we look across
Depending on scope, Deegan may examine:
Brand
Positioning + perception
Market
Category + competitive landscape
Audience
Customer + community
Website
Digital brand experience
Social
Cross-platform presence
Content
Editorial + communication ecosystem
Creative
Visual + conceptual direction
Campaigns
Current + historical initiatives
Customer Experience
Brand touchpoints
Partnerships
Collaborations + external relationships
Marketing
Integrated brand activity
Data
Available performance signals
What the client receives
A strategic system your organization can build from.
The engagement culminates in a comprehensive executive Brand + Creative Strategy designed to guide how the organization moves forward across teams, platforms and customer touchpoints.
Depending on scope, recommendations may address:
- Brand Direction
- Market Positioning
- Creative Direction
- Campaign Territories
- Social Media Strategy
- Content Direction
- Audience Opportunities
- Customer Experience
- Cross-Platform Alignment
- Strategic Priorities
- Growth Opportunities
- Executive Recommendations
- KPI Framework
- Measurement Priorities
- Implementation Roadmap
You’re not buying more execution.
You’re making the execution you already pay for more intentional.
The value of strategy isn’t another document, meeting or layer of management. It is what happens when creative, marketing, social, content, agencies and leadership stop independently determining where the brand should go — and start executing against the same strategic direction.
Less fragmentation
A shared strategic foundation across teams and partners.
More specialization
Allow talented specialists to spend more of their time practicing their craft.
Better investment
Make major creative, campaign and marketing investments against a defined strategy rather than trial and error.
Strategic horizon
Built for what
comes next.
Enterprise engagements are designed to establish a durable strategic foundation for the brand’s next stage of growth.
For many organizations, that direction may guide decision-making across the following 12–18 months, with recommendations for measurement, learning and recalibration as the market evolves.
Ongoing strategic advisory
For select enterprise clients, Deegan can remain engaged following delivery of the strategy as an independent strategic advisor to leadership.
This may include periodic strategic reviews, campaign consultation, executive advisory and recalibration as new opportunities, data and market conditions emerge.
Available by private proposal
The distinction
Brand + Creative Strategy
From $25,000
Focused strategic engagement around a defined brand challenge, opportunity or next chapter.
Enterprise Brand Intelligence
From $50,000
Comprehensive strategic review and direction across a larger, more complex brand ecosystem — greater organizational complexity, research breadth, cross-platform analysis, strategic synthesis and executive-level recommendations.
Why clients
bring in Deegan.
Not because their teams aren’t talented.
Because talented teams still need strategic direction.
We don’t replace marketing departments. We don’t replace agencies. We don’t replace creative teams.
We help all of them perform better by creating one strategic foundation every specialist can build from.
For Established Creators & Founder-Led Brands
Investment
Private engagements begin at
$5,000
Brand + Creative
Growth Strategy
For founders, creators and personality-led businesses whose growth has outpaced the strategy they were originally built upon.
Is this right for you?
- Growth has outpaced the original strategy
- The founder is still the strategy
- Content is constant, direction is not
- New offers, audiences or partnerships are arriving faster than clarity
- A small team or contractors executing without a shared brief
- Ready to build a business, not only an audience
Your strategic deliverable
Every engagement is customized. Depending on the opportunities uncovered during the strategic review, your engagement may include recommendations across:
- Brand Positioning
- Founder Narrative
- Creative Direction
- Content Strategy
- Platform Strategy
- Audience Strategy
- Offer Architecture
- Strategic Priorities
- Twelve-Month Sequencing
What this is not
Deegan develops strategy.
You and your team create.
- This engagement is not content production.
- This engagement is not posting or channel management.
- This engagement is not editing, design or photography.
- This engagement is not brand deal negotiation.
- This engagement is not day-to-day management.
How the engagement works
- 01
Discovery
We learn your business.
- 02
Strategic Review
We examine the entire ecosystem.
- 03
Strategy Development
Patterns become priorities.
- 04
Executive Presentation
You receive your strategic blueprint.
- 05
Implementation
Your internal team executes from one shared strategic direction.
Every engagement is personally led by Danielle Fischer.
Deegan
Confidential
Executive Strategy
Presentation
Prepared privately
Delivered as a
Strategic Blueprint.
Every engagement concludes with a comprehensive executive strategy document designed to guide future decisions across leadership, marketing, creative and customer experience.
The contents remain confidential. The pages shown represent the structure — not the proprietary strategy developed for each client.
- 01Executive Summary
- 02Brand Review
- 03Strategic Direction
- 04Creative Direction
- 05Campaign Opportunities
- 06Customer Experience
- 07Growth Opportunities
- 08Measurement Framework
- 09Executive Recommendations
Creative Commissions
Editorial +
Creative Strategy
Strategic Engagements solve larger brand and organizational questions. Creative Commissions apply Deegan’s independent strategic perspective to one important piece of creative work — before the shoot, campaign, collaboration or feature reaches the audience.
Commissions from
$1,500
Three levels: Creative Review, Editorial Strategy and Campaign Editorial Strategy. Scope is set by the complexity, stage and scale of the work.
Education & Resources — by Danielle Fischer
The Creator Strategist™
Education, frameworks and practical resources for creators building intentional brands and businesses from the ground up. Danielle Fischer’s education and creator ecosystem, held separately from the Deegan advisory practice.
Starting at $7